One of the most important and distinguishing values that any Company can work on is the commitment to their customers. In a flooded market you need to find arguments to make your brand outstand in front of the competitors, making it the preferred option in the brain of consumers.
SAT Imperio, an agricultural company, has showed in the XLIII edition of the International Garlic fair in Las Pedroñeras how to get people´s affection, leaving aside the commercial message so they can provide with a positive experience around the brand and the values defining it.
Thus, our breakthrough in the fair facilities was responsibility of the Garlic Gang. The group comprises the amusing garlic shaped mascot, with the company of information hostesses who were responsible for cheering up the visitors and encouraged them to interact with the protagonist, and at the same time they shared smiles and gave away corporate freebies everywhere. The impact of this street marketing action was such that visitors did not hesitate to grab their cameras and mobile phones to perpetuate that moment engaging themselves in the performance.
Even the local TV (La Mancha TV) in the especial edition of their program “Wide is Castilla la Mancha” (Ancha es Castilla la Mancha) was willing to witness this picturesque initiative, and they got the impression of our “garlic” about his role as a festive event within the fair.
Another sign of the concern of this company about effective marketing was exposed clearly in the presentation “Internationalization of agricultural companies through online marketing” which was also part of the official programme of the Fair. This talk has the hallmark of SAT Imperio and was handled by our marketing officer in the company, Carmen Santo. In her speech she offered the key points of online marketing and how to use them for the food and agriculture sector. This event was reported in several media, both of general interest as well as specialized as shown in the images that go with this text, in which we can highlight the role of our company as an example of food and agricultural marketing.
Our Brand Imperio was present throughout the course of the fair, even at the inauguration following at close range the protocol of the authorities and the ceremony of cutting the ribbon that allowed the entranced to the facilities. All the activities were recorded by different online channels as well as by the company media so that the message would be spread out beyond the physical borders of Las Pedroñeras.
It was definitely an enriching and fruitful experience. These kind of activities carried out “live” have a component of unexpected events that delivers a sense of reality and proximity to the target audience. These incentives contribute to provide freshness and they boost the impact.